We take your privacy seriously and want to be clear about how we use your personal information. This Privacy Policy explains why we collect your data, who we might share it with, what your rights are and anything else we think you should know.
This Privacy Policy explains how we process personal data when you use our dash cam, its in-vehicle features (including video, audio and GPS if enabled), our mobile/desktop apps and cloud portal, and when you contact our support.
TruVisia, are the data controller of the personal data that you provide on our website, via our mobile phone application or within the Autonomise platform. In respect of data you download to personal devices the user will be the data controller.
Where a third party is involved in the provision of goods or services to you, we recommend that you also review their Privacy Policy as this will tell you how they will process your information.
TruVisia is part of VisionTrack Ltd, who are part of the Markerstudy Group who provide goods and services under various brands. If you want to know more about the Markerstudy Group, please see here.
When we say, "we", "us" or "our" we mean TruVisia. If you have any questions about how we use your information, you can email us at dataprotection@markerstudy.com or info@visiontrack.com.
We follow strict rules to keep your personal information safe. The type of information we collect depends on the service you use and your situation.
Here's the kind of information we might collect:
We do not seek to collect special category data. However, it may be incidentally captured in footage (e.g., health-related inferences or union membership from signage). We avoid actively analysing such characteristics.
If you do not provide account data, we may not be able to create or maintain your account and services.
Transparency for recorded bystanders & passengers - if you use our dash cam in a business context (e.g., fleets, taxis), you are a data controller for your use and must inform people-e.g., vehicle signage, policies for staff, and audio off by default except in justified exceptional circumstances.
We collect and share your personal information at different points while you are using our services, and we obtain and share your information in a few different ways:
Sometimes we need to share your information with other companies to provide certain services or features. When we do this, we make sure they keep your data safe and only use if for the reasons we've agreed.
We may receive information from or share information with third parties, if necessary. For example, contracted third parties providing software support services in connection with your subscription.
Data will be shared with other companies within the VisionTrack group:
Autonomise - our portal that allows you to view and manage your dashcam footage.
Pavemind - data shared with Pavemind will be anonymised, this means it will not be identified as your data and the dash cam footage processed will be pixelated to ensure that personal data of third parties, captured on by footage, will not be processed.
We may process your information for a number of different purposes. For each purpose, we must have a legal ground for such processing. When the information that we process is classed as special category or sensitive personal information, we must have an additional legal ground for such processing.
Please see below for more details on these legal grounds.
| Purpose | Examples | Lawful basis |
|---|---|---|
| Provide the dash cam and services | To set up device activation, account setup, syncing footage to cloud, portal access and customer support. | Performance of Contract |
| Record journeys & incidents | To capture/secure video, impact auto-save, GPS tagging | Legitimate interests |
| Security & service integrity | To detect/prevent abuse, maintain logs, back-ups, restore access | Legitimate interests and compliance with security obligations |
| Additional Processing of dash cam footage | Aggregated and anonymised data processed via our platforms | Consent |
| Improve and develop | To perform analytics, crash logs, feature telemetry (aggregated and anonymised where possible) | Legitimate interests |
| Legal/insurance claims | providing footage to you, your insurer, police or courts when lawfully requested | Legitimate interests or in some cases legal obligation |
| Marketing | To provide offers and promotions | Consent |
| Cookies & similar tech | Analytics, preferences, optional marketing cookies on our website/app | Consent |
Whether you provide us with the information, or we collect information from you or we are provided with the information from other sources, we may use this information to provide you with a service:
If our business is ever sold or merged with another company, we may need to share your information - but we'll make sure it stays protected and is only used for the right reasons.
We'll check our records to see if you've had a product with us before.
If your contract includes other people - like a driver - we may need to collect their information too. Please make sure they know about this privacy policy. By agreeing to the policy, you're also agreeing to us using their information where needed.
We use your payment details to process your payment and manage any money owed under your contract. This might involve sharing your payment information with banks, credit agencies, or debt collectors to help with things like processing payments, refunds, or handling claims.
If you have taken out credit you can find further information within the credit agreement.
Payment card details will be kept allowing us to deal with any refund or payment queries that may arise, including after your contract has ended. If you have set up a Continuous Payment Authority (CPA) to allow future payments to be taken for your contract, your payment card details will be retained to manage the CPA. We protect your information in accordance with industry recognised data security standards (PCI-DSS), ensuring the secure handling of essential data including names, security codes, and card numbers. Please contact us at any time if you would like to cancel a CPA.
If you've agreed to let us store your card details, we'll use them to renew your policy, process refunds, or collect any extra charges. We'll always let you know before taking a payment and give you a chance to make other arrangements if needed.
We'd like to keep you up to date about our own products and services that might be of interest to you. You'll always have the option to opt out when we contact you by phone, email, or through our website.
You can stop marketing messages at any time by:
This won't affect any service-related communications.
Sometimes we may contact you by post, email, or phone to ask for feedback or invite you to review our services. We may also ask research companies to do this on our behalf.
We use data to improve our services and products. We may share this data with our partners, usually in a way that doesn't identify you. This data won't be used to make decisions about you personally.
We also look at how you use our website to help us improve it. We do this because it's in our business interest to make our services better. We take care to protect your rights when using your data this way. If you don't want to be contacted for research, just let us know.
We may share your data with trusted partners to apply discounts or memberships to your account.
If you enter a competition or special offer, we'll use your personal details (like your name and contact info) to run the promotion. We might need to share your data with others, like suppliers, to send you a prize. Sometimes, our website may let you send a page to a friend. If you do this, please make sure your friend is okay with it. We'll include your name in the message, so they know who sent it.
Markerstudy Group will perform necessary checks when utilising AI models to comply with data protection laws and relevant regulations prior to any processing. Data security and encryption will be applied to any personal data used.
Types of processing we may perform:
We always follow data protection laws and take steps to keep your information safe and secure.
You agree to give any evidence and information about your identity, and the identity of your partner or any named driver that we may reasonably ask for to meet our obligations under Money Laundering Regulations and the Proceeds of Crime Act. If we become aware of or suspect crime, we must report this to the National Crime Agency or the appropriate law-enforcement agencies (or both) as soon as possible. These steps help us to meet our legal obligations and play our part in protecting the wider public from criminal activity.
We collect and use your information by following data protection laws. The legal bases we rely on include:
We may need to use sensitive personal data (like health or criminal history) for reasons such as:
We will keep your personal information only as long as needed to meet our legal and contractual obligations. It is important that you are aware that retention periods vary depending upon the circumstances.
We may keep your data to:
We apply storage limitation - keeping dash cam data only as long as necessary for stated purposes:
Routine loop recordings (on-device): configurable by card capacity; cloud copies typically 7-30 days unless you actively save/bookmark or an incident is flagged.
Incident footage you save or share: retained while your account stores it or as needed for claims/investigations; deleted when no longer required.
If you'd like to know exactly how long we'll keep your information, just contact us using the details in this Privacy Policy.
The personal information you provide is held securely and in confidence by us in our computer systems and other records. When we process your personal information, we do so in compliance with the law. We maintain strict security standards and procedures to prevent unauthorised access to your data. We use technologies, such as data encryption, fire walls and server authentication to protect the security of your details.
As previously mentioned, we may use third parties to provide all or part of the service to you. In these instances, while the personal data you provide will be disclosed to them, it will only be used for services for which we have engaged that third party.
If any of these companies are based outside the UK, we'll make sure your data is still protected. We do this by:
These agreements often include Standard Contractual Clauses or International Data Transfer Agreements. If you want more details, just get in touch.
You have several rights under data protection law. You can contact us at any time to use any of these rights. Sometimes we may not be able to agree to your request-for example, if it affects someone else's privacy or if the law says we can't. If that happens, we'll explain why.
Here's a summary of your rights:
You have the right to ask us to provide a copy of the personal data that we hold about you. This is called a Data Subject Access Request or "DSAR".
When contacting us please describe the information you require and include the following: your full name, your date of birth, your full address and your quote/policy number. For security purposes we may need to ask you for further information to verify your identity. If you require information sending to different contact details to those held on your contract, please include a copy of your passport or driving licence and proof of address such as a recent utility bill to assist us in verifying your identity. We might also need to ask you for additional information to help us locate the data that you are looking for.
Once we have all the information that we need to process your DSAR, we will respond within one month unless your DSAR is very large or complex, in which case we may need to extend this period. If we need to do this, we will let you know.
We make sure that your personal information is correct and up to date. If you think the information, we have is wrong, please tell us. Once we check that you are who you say you are and confirm the right changes, we'll fix any mistakes as soon as we can.
You also have the right to ask us to delete any personal information we have about you. We must delete your information in some cases, like when we no longer need it. But sometimes, the law lets us keep it, like if we need it to manage your contract or to prevent fraud. We will always keep your personal information according to our rules for how long we should keep it.
You have the right to ask us to give you a copy of your personal data in a format that computers can read. You can also ask us to send this data to another company. This applies to the personal data you gave us, which we have processed electronically, like the data you entered on our website.
You can request that we only store your personal data in limited cases, such as when there's a disagreement about its accuracy and validation is needed.
You can ask us to stop using your data for certain reasons, like marketing. But we may still need to use it for things like managing your policy or preventing fraud.
We aim to provide you with the high standard of service you expect. If you are unhappy with how we used your data or have a complaint, please contact us by email or post using the details below.
If you have any questions about this Privacy Policy or your rights, you can contact us:
By email: dataprotection@markerstudy.com
By post:
Data Protection Officer
Markerstudy Group
Fusion House
Katharine Way
Bretton
Peterborough
PE3 8BG
If you're still concerned about how your data is being used, you can contact the Information Commissioner's Office (ICO), the UK's independent authority for data protection.
The independent authority details are as follows:
If you are located in the UK, contact The Information Commissioner's Office (ICO) on 0303 123 1113. For further details, you may visit the ICO website https://ico.org.uk.
If you are located in Guernsey, contact The Office of the Data Protection Authority (ODPA) on 01481 742074. For further details you may visit the ODPA website at https://www.odpa.gg/
If you are located in Jersey, contact The Office of the Information Commissioner (OIC) on 01534 716530. For further details you may visit the OIC website at https://oicjersey.org
For information requests from competent authorities such as the Police, wishing to request disclosure of personal information held by us, please send to dataprotection@markerstudy.com.
We review and update our Privacy Policy from time to time, especially if there are important changes in how we use your personal information or how we need to contact you. These updates might be due to new laws, changes in technology, or government rules.
We recommend checking our website regularly to stay up to date. If you keep using our services after we've made changes, it means you're happy with the updated policy.
This Privacy Policy was last updated: March 2026.